UI19 OnDemand

Videos from the 2014 User Interface 19 Conference

Mobile Design Essentials

Luke Wroblewski · Monday, October 27 · 8:30am – 5:30pm ·Pacific D ·sold out

Photo of Luke Wroblewski

Inform your design decisions with global data on mobile behavior, trends, and best practices. Hear real-world case studies on how companies are creating faster, better mobile experiences.

Get detailed “how to’s” for updating existing designs and evolving antiquated processes. Walk away with practical implementation methods for improving your mobile designs right now.

Luke authored Mobile First, Web Form Design, and Site-Seeing: A Visual Approach to Web Usability.

The day’s agenda


Get the latest mobile insights and design considerations

  • The history, trends, and data of mobile adoption
  • Examples of desktop design patterns inhibiting conversions
  • How and what to think about when designing for mobile

Design layouts and navigation

  • Which menu locations, controls, and icons work best
  • Different organizational techniques for navigation systems
  • Mobile-first responsive techniques to start small and scale up


Experiment with inputs and actions

  • Validation tips and input types to minimize “user errors”
  • When to use specific inputs (such as keyboard, pickers, dropdowns)
  • How to make primary actions obvious and present actions just-in-time

Integrate feedback loops and tutorials

  • Techniques for presenting users with the right responses to their input
  • Why speed—and perception of speed—is vital to an effective mobile experience
  • Methods for onboarding new users without forcing them into up-front tutorials

Break your desktop habits

Think mobile-first

30 years of desktop-design habits can work against mobile engagement and conversions. Get the techniques and work-arounds you can use to collect more data from your mobile users.

Choose obvious, always

Hidden menus, inputs, and controls might look nice, but when it comes to user behavior, visible trumps hidden every time. See different ways to fit what matters most on a small screen.

Get out of your user’s way

It’s painful to use a mobile interface that’s optimized for a keyboard and mouse. Hear practical tips to simplify your flow or swap existing inputs with touch-based ones users will enjoy.

You’ll see how to:

  • Design task-oriented user interfaces
  • Simplify interfaces without dumbing them down
  • Use different organizational techniques for navigation systems
  • Identify opportunities to enhance your current mobile design
  • Validate user inputs in-line and in-context
  • Deal with sensitive inputs and manage input masks

Start practicing mobile design techniques

Techniques for increasing mobile conversions
Define the problem you’re trying to solve, then optimize your design for the job.
Data from others who’ve “been there, done that”
See how seemingly simple design choices have a drastic influence on the bottom line.
Talking points on why mobile is so important 
Plead your case for better design by using sound arguments that inform decision-making.
Methods for designing interfaces to feel faster, easier, and smarter
Prioritize helping users “get things done,” and they’ll repay you in engagement.

Loads of lecture and a little bit of sketching

You’ll do some lightweight design and problem-solving, all to experiment with mobile inputs, patterns, controls, and UI elements. Plan on group Q&A and discussions, and some small group activities.

Luke Wroblewski, Mr. Mobilewski

Photo of Luke Wroblewski

Luke Wroblewski may need no introduction since he’s the most well-respected, active, and gracious mobile designer on Earth, but we’ll do one anyway.

In his sought-after and consistently sold-out workshops, Luke champions the notion of “mobile design first” to attendees hungry for his domain expertise. He’s used this approach with his new mobile app, Polar, and his previous startup, Bagcheck (Twitter acquired Bagcheck nine months after its launch.)

Luke is the author of Mobile First, which includes topics you’ll learn in this workshop. He also wrote Web Form Design and Site-Seeing: A Visual Approach to Web Usability, both focusing on the intersection of product and customer experiences across media.

Past attendees rate Luke as a top speaker; they appreciate his frank perspectives on everything from global trends in mobile to detailed implementation techniques. So prepare yourself to hear an informed, balanced approach to designing mobile inputs from the best teacher in our industry.


Hear Luke discuss the differences between platforms and why you need to optimize your design for each platform.

Listen to the Podcast Now Read the Transcript

Prefer a different workshop? There are 3 other options on Monday

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Nine 90-minute UX videos for $149