Screen Time: Multi-Device Design
with Luke Wroblewksi
Screen time used to mean sitting in front of a TV. Today we move between screens of various sizes, proportions, and quality all day. The abundance and diversity of devices can overwhelm teams delivering software. We need practical ways to tackle the problems that come with this diversity of screens.
Luke explores a deeper understanding of screen time today and ways to design effective cross-screen experiences for tomorrow. He gives you tools to work around discrepancies in devices and adjust UI to plan for all viewing usage possibilities. Luke has insight into the magic of media queries that you can make use of today and plan for tomorrow.
Luke shows you:
- Why understanding screens—their sizes, input types, and modes of use—is necessary before designing for them
- Why awareness of big picture trends—like high resolution and widescreen—is important to content quality and layout
- How to manage thorny issues like “the fold” using vertical media queries
- How to account for multiple input types like mouse cursor, keyboard, and touch
- How to take into account different user postures, viewing distances, and environments in your designs
What Video Games Teach Us about UX
with Steph Hay
Video games generate billions of dollars a year because of UX designers. Great UX design means one video game becomes a cultural icon while another lands in the $5 bin at GameStop. What cues can we take from these popular games—and from this technology-driven industry that closely parallels our own?
Steph Hay shares two cues: Content-first UX Design and Contextual Learning.
See popular video games whose character stories form the backbone of design and whose flow teaches players to use the game while they’re playing it. Steph will translate these two concepts to her work with Ben & Jerry’s, the Annie E. Casey Foundation, and FastCustomer.com—which resulted in fewer design iterations, more cohesive content, and higher user engagement.
Steph shows you:
- The value of writing real content before there’s an interface
- Why voice and tone at each interaction is vital to engagement
- The broad-to-narrow flow for introducing users to new content or interactions
- How to apply Content-first UX Design and Contextual Learning
The Architecture of Understanding
with Stephen Anderson
The role of UX designers is changing as experiences move off screen and spread into the physical world. From wearable tech to problems of understanding, we’re puzzling out solutions as we go. We need a set of skills—human skills—we can call on to solve the right problems.
As information is pushed out to more devices, today’s design space bridges the physical and digital. We need to consider how the entire customer experience works across touchpoints. We must develop skills that consider context, coordination, and brave new world of connected devices.
Stephen’s talk describes:
- Context and Coordination—How do we design for experiences that span people, artifacts, and environments?
- Connected Devices—Disruptive experiences will get devices and sensors to talk seamlessly to each other. What’s needed to design for these devices?
- Interaction Techniques—What are interaction patterns universally present in GUIs, touchscreens, wearables, and whatever the future throws at us? And how do these interactions lead to understanding?
Service Design: Basic Tools and Insights
with Marc Stickdorn
Service design takes practices for creating great online experiences and applies them to all customer interactions with an organization, online or off. Marc Stickdorn shares his insights on the basic tools of the service design process. He introduces its five basic principles and ways to embed service design into your organization.
Marc explores how journey mapping can show you how customers are feeling and talk about the challenges of measuring customer satisfaction. He shares why he believes a focus on the difference between products and services is outdated and why understanding the customer experience is more important.
Marc shows you:
- Journey mapping: effective tools to visualize experiences and ecosystems
- Customer experience across channels: a deeper understanding of the importance of seamless experiences across channels and silos
- Service ecosystems: how products and services are connected and how interactions within an organization can affect each other
Presented by Jared Spool
UX Strategy Means Business
with Jared Spool
We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone, to see the necessity of getting the experience right.
Yet what do we know about ensuring our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to ensure we’re supporting and enhancing it, not taking away from it.
In what may possibly be his most entertaining presentation ever, Jared shows you how to integrate user experience strategy with your business’s objectives. He explores the world of business models, demonstrating the role a UX strategy plays in providing significant value to the organization’s bottom line.
How an expanded notion of content is critical to understanding the value of user experience
Where to tailor your design strategy to the five priorities every senior executive cares about
- Which of the emerging business model variations for content might be the right direction for your business
The Complexity of Simplicity
with Dan Saffer
Simplicity is a goal for stakeholders and users, but how much work does it actually take to achieve? You’ll be surprised to learn that, often, when you’re ready to call it a day, you’re only halfway there.
Dan has spent the last decade digging deep into simplicity after client requests to “Make it simple. Like Apple.” He shares his discoveries, takes you through the process, and teaches you how to avoid simplicity’s true nemesis.
Dan shows you:
- How simplicity lies on the other side of complexity
- Why forcing users to conform leads to artificial simplicity
- What really causes complex products (it’s not always what you think!)
- How to recognize and avoid complicated products and solutions
- What tools designers can use to achieve simplicity
Principles, Values, and Effective Design Teams
with Kim Goodwin
How do you have a lasting effect on what your team produces? (Hint: it has nothing to do with sketches or wireframes.)
Kim Goodwin has been doing organizational change work for 12 years. She helps design teams shift culture by teaching them how to frame arguments, plan and execute change strategies, and educated CEOs on decisions that undermine teams.
Kim shows you how to identify patterns for change in your organization:
- Identify core values and tie them to UX for an easier sell
- Understand the lack of enthusiasm for UX and how you can help
- Become more effective by adapting your project approach to your organization’s decision style
- Develop shared values and principles that help guide project decisions
The Transformative Power of Typography and Graphic Design
with Tim Brown
The web is universal. Tim Brown shows us how to practice typography in an equally universal way. Focusing on traditional typographic principles while embracing progressive enhancement, he explores how fonts, CSS, web-enabled devices, and user contexts coexist. You’ll evaluate what it means to successfully set type and inform routine decisions about typefaces, font sizes, and whitespace.
Responsive layouts are hard to pull off in ways that feel good. A graphic design background can give you insight into what’s wrong, but not necessarily teach you how to alleviate the pressure in a layout. Lack of a graphic design background can make it tricky to identify why a layout doesn’t feel right. Fluid layouts, even with media queries in our toolbox, are tough. A solid understanding of typography can help make working with fluid layout easier.
Tim shows you:
- How to bake high-level typography and graphic design concepts into our work
- Why typography can help us understand responsive design and where in history we can find inspiration and guidance
- Which rules and when using them can prepare web compositions for various scenarios
- Why it’s important to practice graphic and typographic design
Hunches, Instincts, and Trusting Your Gut
with Leah Buley
How do you know when you can trust your gut, when you need to rely on a teammate, or when it’s time for user research? Can you assess the quality of design comps? Do you know when a design is good? What about when a wireframe is heading in the right direction? Do you know your audience will understand the message of your presentation deck? Can you communicate your ideas in a clear, credible way that makes people stop and listen?
In the UX community, we value critique. But our understanding of doing it well is in the early stages. We applaud being open to feedback and discussing constraints—Leah helps us take our skills to the next level by sharing tricks to evaluate designed elements.
Leah injects you with the pluck to express your opinion with credibility:
- Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information
- Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why
- Examine the success of calls to action and ask, “What can I, the UX designer, do next?”