User Interface 19

October 27–29, 2014

Daylong Workshops

Choose one 8:30 am – 5:30 pm workshop for Monday, and another for Wednesday. We’ll provide several breaks with energizing snacks and beverages. We’ll suggest options for lunch on your own.

On Monday, October 27

Photo of Luke Wroblewski Presented by Luke Wroblewski

Mobile Design Essentials  sold out

Pacific D

Inform your design decisions with global data on mobile behavior, trends, and best practices. Hear real-world case studies on how companies are creating faster, better mobile experiences.

Get detailed “how to’s” for updating existing designs and evolving antiquated processes. Walk away with practical implementation methods for improving your mobile designs right now.

  • Hear about trends in mobile usage and behavior
  • Take advantage of the many inputs mobile devices have to offer
  • Design for the thumb, not the mouse
  • See examples of forward-thinking mobile designs

Photo of Steph Hay Presented by Steph Hay

Content-First UX Design: A Lean Approach 

Pacific F–H

Create more compelling products by first mapping the conversation you want to have with customers, then designing around it. Learn how to find the “right” words for your customers.

Make a content roadmap in super low-fidelity—plain text!—to drive discussions and decisions. Before starting design, run small experiments to find out if your content works.

  • Establish a content-based roadmap to guide design, development, and usability
  • Anticipate common UX content gaps, like error messaging or email content
  • Test messaging for understandability before it’s coded in HTML/CSS
  • Enhance your content with design and functionality—not the other way around

Photo of Marc Stickdorn Presented by Marc Stickdorn

Service Design: Creating Delightful Cross-Channel Experiences 

Pacific A–C

Focus on the interactions people have in the context of any service situation. Create a cohesive customer experience by expanding beyond digital and designing for every customer touch point.

Map your customer’s emotional journey, and drop the buzzwords that prevent user engagement. Experiment with new prototyping techniques to test service designs quickly and cheaply.

  • Employ ethnographic research to design the user experience
  • Map the user’s journey to identify all of the common touch points
  • Create personas that help you understand different kinds of users
  • Expand your thinking beyond the UI and into the user’s context

Photo of Stephen Anderson Presented by Stephen Anderson

Design for Understanding  fewer than 22 seats left

Pacific E

Wrangle information like a cowboy/cowgirl and design to help users make informed decisions. Identify different learning patterns and content themes before jumping to visuals.

See the case studies, techniques, and patterns to help you make interactive visualizations that encourage users to explore content and concepts. Prioritize clarity to convey meaning.

  • See how iconography or symbols can engage users
  • Consider the story your data is telling; design for that story
  • Experiment with different ways of displaying data
  • Create understandable, share-able data visualizations

On Wednesday, October 29

Photo of Kim Goodwin Presented by Kim Goodwin

Using Scenarios to Solve Design Problems  

Pacific F–H

Delve into journey mapping, then create scenarios that identify and resolve design issues. Break down internal silos so you can build user-driven experiences, no matter the platform.

Stop letting organizational processes get in the way of smart design solutions. Learn powerful sketching activities that will unite your teams.

  • An introduction to scenario-driven design
  • Finding the scope and focus of your scenarios
  • Pitching scenarios internally using storytelling
  • How scenarios fit into your daily work

Photo of Tim Brown Presented by Tim Brown

Designing with Type  

Pacific B–C

Choose and use type on the web, from serifs and superfamilies to counters and compositions. Practice typography in ways that will grow as the web grows.

Get the vocabulary you need to talk with others confidently about type. Confidently stand behind your typeface choices, critique designs, and fix existing typography problems.

  • Learn how to study, identify, and describe typefaces
  • See which factors to consider when choosing fonts
  • Convey importance and hierarchies through typography
  • Demystify type issues related to CSS or browser-specific fonts

Photo of Dan Saffer Presented by Dan Saffer

Designing Micro­interactions   fewer than 15 seats left

Pacific E

Design those often-overlooked UX elements—like microcopy, form controls, and system defaults—to increase your user engagement. See how delightful these details can be.

Plus, microinteractions help users remember your brand. So get the methodology, language, and techniques you’ll need to make yours memorable for all the right reasons.

  • What are microinteractions, and how do you trigger them
  • Setting rules to create delightful microinteractions
  • Designing with the four kinds of feedback
  • Experimenting with loops and modes

Photo of Leah Buley Presented by Leah Buley

UX as a Team Sport   sold out

Pacific D

Orient your team to customer needs so you can build the “right thing at the right time.” Rally a team of allies by involving them in a human-centered design process.

Conduct research without breaking budgets or timelines. Stop fighting uphill battles that end in your work being back-burnered or (gulp!) dismantled.

  • Involve peers, bosses, and users in the design process
  • Help others understand the value of UX design
  • Exert influence through collaborative design activities
  • Hear case studies of UX design processes that work for small teams
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